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The Unique Boutique Podcast
You built a consultancy worth noticing. Getting the market to notice it is a different skill. The Unique Boutique (formerly The Consultancy Edge) is a fortnightly podcast hosted by Matt Hodkinson, exploring the positioning, differentiation, and category-ownership strategies that turn boutique consultancies into the only credible choice.
The Unique Boutique Podcast
S2E1: Category claimed. Standing out, selling smart, and why most consultants are invisible, with Justin Michael
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Matt sits down with Justin Michael - author of over a dozen books including Tech-Powered Sales and Seven Figure Formula, and one of the highest-paid consultants in the world of B2B sales and client acquisition. Justin has trained over 250 teams, worked one-to-one with more than 1,000 professionals, and built a seven-figure practice without a big agency, a VC-backed budget, or a Harvard MBA.
In this episode:
- Why claiming "number one" in your category is legitimate - and how to do it honestly
- The content vector principle: why you should only create content you actually love
- De-niching: why niching on the problem, not the persona, opens up your market
- LinkedIn DMs as the new cold call - and what everyone's getting wrong
Links & Resources Mentioned: