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The Unique Boutique Podcast
You built a consultancy worth noticing. Getting the market to notice it is a different skill. The Unique Boutique (formerly The Consultancy Edge) is a fortnightly podcast hosted by Matt Hodkinson, exploring the positioning, differentiation, and category-ownership strategies that turn boutique consultancies into the only credible choice.
The Unique Boutique Podcast
Latest Episodes
S2E6: The credible choice, not the louder one, with Sue Rizzello
The Credible Choice, Not the Louder One - Sue Rizzello on Proof as DifferentiationMost boutique consultancies have a handful of case studies sitting on their website, quietly doing very little. Sue Rizzello thinks that's a wasted ...
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S2E5: The Goldmine in your CRM, with Luke Badiali
"We need a new client tomorrow." It's the moment most consultancies start thinking about business development - and according to Luke Badiali, that's already too late.Luke is the co-founder of BeDeveloped, which helps boutique consulting...
S2E4: The truth about paid ads, with Karen Young
"Google are bandits." It's not the kind of thing you'd expect from a certified Google Partner agency - but Karen Young says it with a smile, and she means it.Karen is the founder of Ethos Metrics, the ethical pay-per-click agency built o...
S2E3: Stop selling capability. Start selling outcomes, with Cris Beswick
Most consultancies still pitch what they can do. Clients have stopped buying it.Cris Beswick has spent two decades inside the boardrooms of global brands - first as a consultancy founder with two exits (the second five days before Lehma...
S2E2: Positioning AMA with Matt Hodkinson
For this episode, Matt does something different - he turns the microphone on himself. No guest, just an AMA: real questions submitted by boutique consultancy founders across The Unique Boutique network, answered in turn.The questions cov...