You already suspect you're undercharging. What you probably haven't accepted is that it's your fault - not the market's, not your clients'.

John Ray spent nearly three decades in investment banking and investment management. Then corporate ageism pushed him out the door in 2013 - and he discovered that after a career surrounded by money, he had no idea how to price his own work. Neither did any of his clients. That gap became his life's work.

John is the #1 bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, host of The Price and Value Journey, and has produced over 2,000 podcast episodes.

In this episode:

• Why price isn't a number - it's a system, and a marketing signal
• The red flags that reveal your pricing is inadequate
• Why pricing by the hour puts you on the opposite side of the table from your client
• What the Generosity Mindset actually is (and what it definitely isn't)
• Why the clients who cause you the most grief are the ones paying you least
• Why winning 100% of pitches means your prices are too low
• The AI question: does it amplify your excellence or expose your stupidity?
• The one question to ask a client this week that will change how you price
• Snog, Marry, Avoid - John's quick win, his non-negotiable, and what to bin tomorrow

Connect with John
Website: https://johnray.co
Book: https://thegenerositymindset.com
Podcast: https://pricevaluejourneypodcast.com
LinkedIn: https://www.linkedin.com/in/johnray1/

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