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The Unique Boutique Podcast
You built a consultancy worth noticing. Getting the market to notice it is a different skill. The Unique Boutique (formerly The Consultancy Edge) is a fortnightly podcast hosted by Matt Hodkinson, exploring the positioning, differentiation, and category-ownership strategies that turn boutique consultancies into the only credible choice.
The Unique Boutique Podcast
Latest Episodes
S2E3: Stop selling capability. Start selling outcomes, with Cris Beswick
Most consultancies still pitch what they can do. Clients have stopped buying it.Cris Beswick has spent two decades inside the boardrooms of global brands - first as a consultancy founder with two exits (the second five days before Lehma...
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S2E2: Positioning AMA with Matt Hodkinson
For this episode, Matt does something different - he turns the microphone on himself. No guest, just an AMA: real questions submitted by boutique consultancy founders across The Unique Boutique network, answered in turn.The questions cov...
S2E1: Category claimed. Standing out, selling smart, and why most consultants are invisible, with Justin Michael
Matt sits down with Justin Michael - author of over a dozen books including Tech-Powered Sales and Seven Figure Formula, and one of the highest-paid consultants in the world of B2B sales and client acquisition. Justin has trai...
Ep. 34 Why your marketing feels harder (and what to do about it), with James Thomlinson
In this episode of The Consultancy Edge, Matt Hodkinson sits down with James Thomlinson (Sprint Partners) to unpack a question almost every consultancy leader is asking right now:Why does marketing feel so much harder th...
Ep. 33 How Consultancies Should Really Use Tech, with Patrick Kelly-Weller
Most consultancies want to “use more tech,” but end up trapped in spreadsheets, scattered SaaS tools, and duct-taped automations that create more friction than they remove.In this episode of The Consultancy Edge, Matt Hodkinson ...